SEO Tips and Updates

Yahoo! paid inclusion program will be gone this year. The paid inclusion program allowed websites to be submitted to the Yahoo! organic search engine by paying to be listed on the organic results.

One of the biggest criticisms received for Yahoo’s paid inclusion program was how sites that pay a premium price were included with those who don’t pay anything at all.

Yahoo! provided a statement on the cancellation of the program:

“We are committing our resources and efforts to our core areas of focus, including improving the search experience and relevancy of our ads to increase user engagement and ROI for advertisers, and as a result, have decided to exit Search Submit (see definition above). We have stepped up innovation in Search Marketing, recently rolling out search retargeting, Rich Ads in Search and improved matching technology, and in Consumer Search, with enhancements like the new search results page. These enhancements deliver value, control, innovation and relevance to our advertisers, leading to increased ROI.”

Yahoo! will exit Search Submit at the end of 2009.

Conclusion: Don’t Pay to Play…Paying to be included on what is a “free”, organic search result for Yahoo was a business model that never actually made cents. (pun intended)

Source: http://blog.searchenginewatch.com/091016-152738